Friday, October 5, 2012

97% of Network Marketing Distributors Fail

Well let's just get straight to the point. The number one reason that Network Marketer's fail is because they lack the necessary marketing training and support. The most disappointing part is that it is perpetuated by the Network Marketing companies themselves. Most companies promise and sell you on the myth that all you have to do is get two who get two and before you know it you're rich. When that doesn't work you are told to talk to more people (3-foot rule) or you "simply" aren't trying hard enough.
It is ridiculous to think that bugging your friends and family could be a solid foundation for any Network Marketing business. Why?
1. They are Unqualified and not Targeted.
Most of your friends and family (warm market) are not at all interested in starting a home based business in the first place. How many of them have ever come to you and tried to sell you on a business opportunity or product in the past? Regardless of how great you think the product or service is or how badly you think they need to make extra money, they simply are not looking.
2. Quantity
It doesn't matter how many people you know, you will never be able to run through enough numbers with your warm market.
I have always wondered why these Network Marketing Companies don't teach effective marketing techniques. It would certainly help the reputation and the stigma that the Network Marketing Industry has acquired over the years. I have come to realize that the reason is they simply don't know how because if they did they wouldn't need you?
You need to learn how to generate 50-100 laser targeted leads a day. When was the last time you showed "the plan" 50 times in one day? There is no way to do that chasing your friends and family.
The good news is that the Network Marketing community has progressed and developed many great leaders and copying what they have done is becoming much easier than it was before. To become successful in Network Marketing you need to develop new skills and become educated on how to use the best possible tools. You must learn to harness the power of the internet and other offline marketing techniques that the professionals use to effectively communicate with prospects that are looking for what you have to offer.
Make no mistake; the game of life is 90% mental and 10% physical. Mindset is everything, especially in the world of the Entrepreneur. So give yourself a chance.
Build a solid foundation for Success in this industry!