Marketing Tips for Newbies

When I started my online business a few years back, I had a problem, among many. Understanding the word "niche." Not that I don't know what it means in the ordinary world. But things take on different meanings in the Internet business.
I now have a pretty good idea what it is and how important it is for newbies wanting to earn a decent income online.
A "niche" is a distinct segment or group of a particular market. It can be:
- A group based on sex, age, ethnicity, educational background, moral standards;
- A group bound together by the same interests like photography, diving, sports, etc;
- A group sharing the same problems, i.e., back problems, cancer patients, those with erectile dysfunction, or other age-related or weight-related concerns.
Why niche marketing?
In simple terms, you don't sell refrigerators to Eskimos or bicycles to paraplegics, would you?
People going into online business hope to earn fast. So they immediately immerse themselves into selling products. This approach has fatal flaws like:
- Selling a product to a market not interested in it;
- Selling a product with fierce competition, obsolete or not in style.
These can be avoided by marketing to a niche.
Choosing a profitable niche:
First, not all niches are profitable. Seniors, others say, is a profitable niche. Others say that most seniors are living off retirement income and don't use computers anymore. Finding a product to avoid the differences of opinions such as the above can be a challenge. At any rate, the following can guide a newbie find a profitable niche.
- Look for a large number of people who are online a great deal of their time:
The cycle of life is continuous. We all grow old, and then die. Meantime some are born, grow old and become computer savvy. This is the baby-boomer cycle and they have a huge appetite for online products. Facebook and Twitter are made popular by people like these.
- People looking for a solution to a problem:
Everybody has a problem. We all have problems. And you can find these problems in forums. Visit forums of your chosen field to know what people are looking for.
- Their problems make them emotionally hungry for a solution:
I read a news story the other day that obesity, worldwide, is now a tsunami in proportions. Visit ClickBank and you will find out that its most sought-after products are those related with weight loss.
- People who will spend money to solve their emotional problems:
The 2009 sales of Viagra was $466 million, up compared to last year. Visit a Lifestyle forum and you will find people looking for solutions to their size and staying power problems. The dieting industry is a billion dollar business.
- Are not well-served by the market.
A lot of people consider seniors, those in the 50 and above bracket, a burden. But they do have needs, i.e., welfare homes, hobbies to keep them occupied, physical fitness programs, dieting regimen, etc.
They key to sustainable online business is to find a niche you have a very strong emotional and mental attachment to. It will make you look convincing. Visit forums to find their needs and serve them. Inasmuch as niche demographics change, so must also change the range of products to offer to them.

5 Great Uses

If you have ever pondered what modern technology like IPTV (Internet Protocol Television) is all about, you aren't on your own. With wave after wave of new cutting- edge technologies seemingly showing up on a daily basis, it really is incredibly easy to ignore the fact that a lot of it is truly useful and ground breaking, and works extremely well in numerous avenues of life.
Below I have listed five great uses of IPTV technology. You might well have experienced some of these in operation without appreciating what was at the center:
1. Hotels - lots of high-class hotels, guesthouses and boutique hotels are converts to this new streaming solution. Take a look at some of the ways you can use it: Satellite or terrestrial TV could be distributed across your network, foreign language TV and radio channels, network- based online video recorder, online games, bill browsing capability as well as a guest message service.
2. Corporate - using Internet Protocol TV within the corporate and business world is probably the more obvious of its uses, but nevertheless the technology is being utilised in numerous ingenious ways. Training courses, newsfeeds, company broadcasts, company specific material and corporate promotion videos are simply some of the methods IP TV has been used in the corporate and business world.
3. Healthcare - the advantages to health care are extensive. Internet Protocol TV not only delivers highly developed, adaptable entertainment to patients but also easy office controlled entertainment which can be viewed in all of the public locations by means of Personal Computer. Again foreign language Television and radio is easily streamed to the bedside of every patient.
4. Digital signage - text, video, graphics, images and live TV can all be displayed by using Internet Protocol set- top boxes. Information, messages, advertising, corporate branding and promotions can all benefit from this high- tech signage system. Digital signs are becoming progressively more popular and therefore are common fixtures at international airports, train stations, supermarkets, sporting events and exhibitions.
5. Education - schools colleges and universities are all beginning to grab hold of IPTV with good reason. Listed here are just a few of the reasons why: supply students with TV and radio channels, live lectures can be streamed to Computer Systems and TVs, teaching is enhanced with easy access to all Computer Systems on campus and news entertainment and foreign language Television and radio stations.
So the technology may seem seriously difficult and advanced but as you have seen from the examples in this article, its uses may be found in numerous avenues in your life. More more uses will probably be revealed for this technology and for that reason, it'll be likely to grow in popularity for the foreseeable future.

Top 3 Lead Generation Tips

You as a distributor know how important it is to have a steady stream of MLM network marketing leads to connect with. You may even wonder what is the secret to getting good MLM business leads.
Lead brokering and selling is a hot and lucrative business online today. Numerous advertisers promote how you can hundreds of names to connect with, sometimes for pennies on the dollar. You may even have bought a leads list before. I sure have.
After a time, I got educated and learned the truth. Most lead generation companies make a lot of money selling leads to reps with big dreams using them to build a solid business. However, what usually happens is that few leaders are able to buy leads in order to build a successful business and grow a huge downline. The reason for this? Its costly, not duplicatable, and many of the potential prospects names are not highly targeted. The end result is a highly frustrated distributor!
The question then becomes, what is the most effective, least expensive, and best way overall to generate your own MLM network marketing leads list exclusive to you?
The good news is there are many ways to generate your own leads online and off, much more than this article can cover. So, the focus will be on thee effective ways to help you get started just right.
1. Online ads. If you are willing to learn some simple ad copy skills, there are lots of places to advertise your MLM opportunity, product, or service online. They include newsletters, forums, ezines, Google AdWords, Facebook ads, etc. These advertising methods allow you to highly target your market with the plus of getting your ad viewed by many people.
2. Article Marketing. Article writing is highly effective for quite a few reasons. One, your content will be out there for years. Two, your MLM niche can view you as an authority figure, especially if the content you create is highly valuable. Three, readers will automatically want to know more about you, the person who wrote such highly valuable information. So, don't overlook this important advertising method.
3. Facebook Fanpages. Facebook is one of the largest social networking sites on the internet today. If you study it, learn how to create an effective fan page that will brand you as rep, provide valuable content, and share how your MLM's product, service, or business opportunity can help prospects get what they want, you will have no trouble growing a list of people to talk to.
Yes, when it comes to MLM network marketing lead generation, there are numerous ways for you to advertise, promote, and build your own list that is totally free. Study, get a good coach and mentor to guide you, and you will have no problems generating all the MLM business leads you need!

97% of Network Marketing Distributors Fail

Well let's just get straight to the point. The number one reason that Network Marketer's fail is because they lack the necessary marketing training and support. The most disappointing part is that it is perpetuated by the Network Marketing companies themselves. Most companies promise and sell you on the myth that all you have to do is get two who get two and before you know it you're rich. When that doesn't work you are told to talk to more people (3-foot rule) or you "simply" aren't trying hard enough.
It is ridiculous to think that bugging your friends and family could be a solid foundation for any Network Marketing business. Why?
1. They are Unqualified and not Targeted.
Most of your friends and family (warm market) are not at all interested in starting a home based business in the first place. How many of them have ever come to you and tried to sell you on a business opportunity or product in the past? Regardless of how great you think the product or service is or how badly you think they need to make extra money, they simply are not looking.
2. Quantity
It doesn't matter how many people you know, you will never be able to run through enough numbers with your warm market.
I have always wondered why these Network Marketing Companies don't teach effective marketing techniques. It would certainly help the reputation and the stigma that the Network Marketing Industry has acquired over the years. I have come to realize that the reason is they simply don't know how because if they did they wouldn't need you?
You need to learn how to generate 50-100 laser targeted leads a day. When was the last time you showed "the plan" 50 times in one day? There is no way to do that chasing your friends and family.
The good news is that the Network Marketing community has progressed and developed many great leaders and copying what they have done is becoming much easier than it was before. To become successful in Network Marketing you need to develop new skills and become educated on how to use the best possible tools. You must learn to harness the power of the internet and other offline marketing techniques that the professionals use to effectively communicate with prospects that are looking for what you have to offer.
Make no mistake; the game of life is 90% mental and 10% physical. Mindset is everything, especially in the world of the Entrepreneur. So give yourself a chance.
Build a solid foundation for Success in this industry!

5 Uses for a Steel Building or Metal Pole Barn

There isn't any product on earth as adaptable and inherently multi-purpose as steel, and there is no structure as useful and efficient as a steel building. Here are five great uses for one of many steel buildings or metal garages that may surprise you...
5. An Indoor Nursery.
Now this may be news to you, but steel is pretty much impervious to mold. Unlike the traditional nursery housing with wood and plastic sheeting, steel is super effective against organic causes of decay. While steel isn't the most see-through material in the world, set up a few sets of energy-efficient grow lights and some built-in drip irrigation systems and you can have an internal grow operation for seedlings and small plants that can be run 24 hours a day without any detriment from stormy weather or an overabundance of fungal damage. Not only will going with a steel building save money, but it will help increase your plant production greatly!
4. A Motorcycle Repair Shop.
Everyone wishes they had the right resources to set up their own shop, and a lot of us wish we could start our own Harley repair business but lack the funding necessary to build a traditional wood structure complete with commercial garage. Well, not any more. Steel garages so affordable they bring every guy's dream of running his own business into a reality. With concrete flooring and secure, weather-safe doors, you will have both the means and the space available for a perfect motorcycle repair business.
3. A School Vehicle and Maintenance Garage.
Besides performing well by giving every child an excellent education, schools are also tasked with an incredibly difficult challenge of balancing their budget line by line, as detailed as possible They really have to be frugal when it comes to building any structure, and the cost of building a traditional wood and cement structure to use as a bus-housing unit or a maintenance shop for the school janitor is going to be out of the price range of almost any school, not to mention the difficulty of having to guarantee it's safety and structural integrity in regards to storms and inclement weather. The best solution for any school district is steel. Steel buildings hold up great against all types of weather and have been tested against hurricane-force gusts. Not only can they be sized large enough to store your school busses, but they also provide great shelter in times of high wind.
2. A Woodshop.
You've always wanted to have a small woodshop where you could build tables, cabinets, or vintage-style wood toys but never wanted to ruin the basement with tons of sawdust and destroy your homelife with the noise it would make. Now, with one of many excellent metal garages you can have enough room to build anything you'd like with the added option of insulating the walls as well to keep down the sound of saws and drills. This means more enjoyment on the weekend for you, and less headaches for your spouse!
1. A Dog Kennel.
Dog kennels are notoriously difficult to build and maintain if you go the traditional wood and concrete route, but with a steel building you can save yourself a lot of trouble right from the beginning. By installing the steel exterior structure overtop a pre-poured floor, you can mount fenced in dog-runs and drains easy and efficiently. With walls made of metal you don't have to be worried about the constant water you will be spraying to clean out each of the kennel openings. This not only saves you money, but saves damage that could have been created should you have gone with a traditional wood structure.

Pakistani Government Hiding Bin Laden From Us or Keeping Him For Us

That's the question that everyone is talking about right now. We are all happy that Bin Laden is gone and the mastermind of terror won't be walking around to terrorize the world any longer, but many questions have cropped up since the good news of his death.

What kind of role did Pakistan play in all this? Are they friends or foes? Are their people that we can trust to work with in our continued efforts in the war on terrorism? Let's lie this all out on the table and take a good look at this map we have in front of us.

After 9/11, Osama Bin Laden becomes the number one terrorist on the planet. The largest man hunt in human history begins. He runs into the hills and caves of Afghanistan and this cat and mouse game with the US begins.

He eludes us for a couple of years. We come close to getting him, but he always finds another escape hole and runs off somewhere else.

Now the hills he was hiding in Afghanistan are on the border of Pakistan, and many people think that he is making his way into Pakistan. All the while he is looking for a safe haven from one of his brother Islamic countries. He's not getting a lot of offers except from Pakistan.

I think Pakistan made him an offer shortly after 911, but he had to be very careful and it took a long time for him to be sold on the idea. I think Pakistan brought him in and showed him what they were going to do for him. They showed him the compound that they would build and how close it was to their army and how safe he would be. Bin Laden was a very well educated and disciplined man, and it was a very slow sell, but as time went on, it started to look better and better to him, as he was not getting any other offers for a permanent residing place, where he could run his terror organization from.

What a better location, right in the middle of a populated city and the Pakistani troops just down the street just in case there is trouble. Brilliant...right? Just one thing, the Pakistani government had other plans.
Bin Laden hides in those mountains for maybe two or three years and decides that sleeping on rocks is not very comfortable and he his starting to think about the compound that the Pakistani government is offering him.

We don't close off that border and he escapes into Pakistan, and the Pakistani government is reluctant to have us come barging into their country and look for him so they keep us out and they restrict our movement around their borders. This is all so that Bin Laden can get comfortable with his new home.

All the while the Pakistani government is working on us, trying to get aide from us in different types of ways, to help them with their government affairs and their own economic woes. There was an ulterior motive for everything Pakistan was doing and it wasn't because they loved Bin Laden and it wasn't because they loved us either, they were looking out for only themselves in this whole matter. They were putting together a strategic plan to get Osama Bin Laden, and rid the world of the biggest and most wanted man histories has ever known and get something for themselves out of the deal.

Bin Laden moves into his new home and he lives there for almost six years. There is very little movement in and around the compound and the curious neighbors are told it is a military training facility and that was enough to keep them satisfied. After all, there were military all around the area. This kept the eyes and attention off the compound and gave Bin Laden a safe place to run his machine of terror.

Now the stage is set. The US, just last July gave an aid package to Pakistan in the tune of almost 8 billion dollars. Pakistan has what it wants now and turns its back as the US forces come in and do their job. How else do you explain a compound, in the middle of a populated area, right down the street from 30,000 Pakistani troops, and US helicopters fly in, one explodes, then they run out and no one hears or sees anything?

The explanation coming from both, the US and the Pakistan governments, is one of niceties and pats on the back. Pakistan is upset that the US went in without their knowledge or permission and the US is applauding the great friend they have in Pakistan. You are not going to hear anything different. Pakistan doesn't want any trouble from their Islamic neighbors and the US wants to keep the door open in case they are needed in the future.

Do You Own an Alpha Mind

Okay so, you're probably wondering what an Alpha Mind is? Well, you know what an Alpha Male is right, an Alpha Male is an inherent and a born leader of the group, he is the head gorilla, chimpanzee, or human in the pecking order. The alpha male is someone who takes charge, and is considered the fearless leader. Now then, when we describe an Alpha Mind, we are talking about someone with superior intellect, and a strong sense of self-confidence and personal character.
This would be someone who has a brain which is focused on the mission, accomplishing objectives, and undeterred when it comes to fear or operating within the face of adversity. The alpha mind is one that rises to the occasion, and finds opportunity in crisis. If you have an alpha brain, and as I am describing this to you, then perhaps you understand why thinking this way is so valuable and important. A take-charge leader with a mind which is focused is very valuable.
If you don't own an Alpha Mind, you could, that is to say it is possible from going from a follower type mind to that of an original thinker. It's easy to have a mind which just soaks up information, and adopts the opinion on the nightly news for their political persuasion. It's very easy to go along with the flow and except all the information that is fed to you from various sources in your life. It doesn't take a lot of brains to fully subscribe to everything taught to you during your education, or explained to you in your job, or even adopt everything preached to you by your religion.
Any human can do that, and if you do, well, in a way you are formatting your brain to accept information without thinking, without asking questions, and that would be the opposite of an Alpha Mind. And Alpha Brain is one which thinks for itself and is not afraid to ask questions. It's not afraid of original thinking or original thoughts. In fact in Alpha Mind splashes itself with chemical rewards in the brain whenever it unveils an innovative or creative thought.
Of course, even an alpha brain is subject to manipulation, and if you have one, then you should be using it, not only to the advance of self, but also to help the whole of society. Indeed, I hope you will please consider all this and think on it. If you have any comments, concerns, questions, or even case studies I'd be glad to hear from you. Please shoot me an e-mail.